Are you generating leads and sales while you sleep?
AI-native HubSpot workflows for founders and operators who want their commercial stack to actually work. Not just a CRM. A system that sells.
HubSpot Solutions Provider · 5.0 rating · APAC and North America
6x
Revenue growth
40%
DTC in 2 years
50+
Markets scaled
20%
EBITDA maintained
Australian team pursuit. Paris 2024. Gold medal and world record on Factor Bikes.
Sales while you sleep
What that actually means.
At Factor, the systems I built ran 24 hours a day across 50 markets. Automated lead nurturing in five languages. Behavioural triggers that recovered abandoned carts. Dealer reorder workflows that fired before stock ran out. Personalised follow-up sequences that closed deals while the team in Melbourne was asleep.
That's not "AI on HubSpot." That's a commercial system that generates revenue without you in the room. HubSpot is the platform we usually build it on because it has the data model and the workflow engine to support it. AI is the layer that makes the system smart enough to handle real conversations, not just template fills.
This is what we build for clients. It's what we run for ourselves at Mummu and Travel Activated. It's the only kind of work we do.
That's how I built Factor Bikes from a wholesale brand into a 6x global business across 50 markets. It's also how I built Mummu Cycling into an internationally recognised premium brand, awarded Best Luxury Cycling Tour Operator in the World by the Luxury Lifestyle Awards in 2025 and Best Luxury Insider Cycling Experience Company by the LUX Life Leaders in Luxury Awards in 2026. Two completely different businesses. Same systems thinking. Both use HubSpot at the core.
Who you're talking to
Black Box Digital is a two-founder team. One operator who scaled a global brand. One enterprise architect who ran digital for a $1B+ company across 50 markets. Both old enough to ship the work.
Marcel Berger
Co-Founder, Operator & Scaler
4.5 years at Factor Bikes leading global growth across DTC, B2B commerce, digital, and multi-channel strategies. Scaled the brand and its sister label Black Inc 6x across 50+ markets while holding 20%+ EBITDA margins.
Founded Mummu Cycling, official Tour de France operator via ASO, recognised in two consecutive years as Best Luxury Cycling Tour Operator in the World (Luxury Lifestyle Awards 2025) and Best Luxury Insider Cycling Experience Company (LUX Life Leaders in Luxury Awards 2026).
Former Head of Travel at UCI across 172 national federations. Recognised by Thinkers360 as a Top 10 Global Thought Leader in SportsTech 2026 and a Top 50 Global Thought Leader in AGI 2026. 20+ years in commercial roles across sport, travel, and events.
Rudi Khoury
Co-Founder, Enterprise Architect
An enterprise leader with a practitioner's mindset. As Chief Digital Officer at Fisher & Paykel, Rudi led digital strategy across 50+ global markets, building and running B2B commerce platforms, CRM architecture, and ERP integrations at scale.
He brings 17 years of enterprise experience in technology selection, integration design, and operational systems that actually work in production. The other half of the team that ships the work.
Three problems. Every business.
The same three things, in nearly every business we look at.
CRM no one trusts
Pipeline lives in spreadsheets and email threads. The CRM has half the contacts and none of the deals. Reps work around it instead of in it.
Manual work no one has time for
Lead enrichment, follow-up sequences, meeting prep, reporting. Hours every week on tasks that AI can do in minutes if it's wired up properly.
AI bolted on, not built in
ChatGPT in one tab, HubSpot in another, copy-paste in between. That's not AI on HubSpot. That's two tools and a patience tax.
How we work
Four ways in. Start where it makes sense.
Free
AI Playbook
A 15-minute personalised video showing exactly where AI on HubSpot would move the needle in your business. You give us read-only access. We record what we see, what's working, what isn't, and what to do about it. You keep the video whether we work together or not. No pitch on the call because there is no call.
Get your AI Playbook$349 AUD
Strategy call
60 minutes, live, with a written action plan delivered within 24 hours. You bring a specific problem or question. We dig in, then send you a one-page plan you can use whether you work with us or not.
Book a callFrom $5,500 AUD
Implementation
We set up your HubSpot the way it should be set up. Workflows, pipelines, integrations, AI built in from day one. Two weeks, fixed scope, fixed price. You walk away with a working system, not a recommendation.
Discuss scopeFrom $12,000 AUD
Distributor edition
A full HubSpot setup tuned for B2B distribution. Dealer pipelines, multi-currency reconciliation, reorder workflows, ERP integration, rep territory views, sales forecasting. Three weeks, fixed scope, fixed price. Built on the same architecture Marcel built and ran at Factor across 50+ markets.
Discuss scopeWhat we've actually built
Proof
"I want to thank Marcel Berger for his outstanding vision and drive in his role as Global Head of Direct and Digital. Over his four and a half years with us, he has played a key role in positioning Factor and Black Inc among the world's leading elite cycling brands."
"The Airwallex work in particular was something no other HubSpot partner we spoke to could deliver. Marcel built it, it works, and it has saved us significant manual reconciliation across multiple currencies."
Premium cycling manufacturer
Shopify Plus + Lightspeed + NetSuite + HubSpot + Mulesoft + AWS
Built DTC alongside the existing distributor network without channel conflict. Global B2B commerce platform on Lightspeed for distributors across 50+ markets, including order management, dealer pricing, multi-currency, and automated reorder workflows.
6x revenue growth in 4 years. 40% DTC revenue in 2 years. 20%+ EBITDA maintained.
Tour de France operator
HubSpot Sales Pro + Marketing Pro + Airwallex + Claude
Founded in 2010, official Tour de France operator via ASO. Full HubSpot build from scratch, multi-currency booking pipeline via custom Airwallex integration, sales automation, AI-assisted workflows on Claude and HubSpot MCP server.
Best Luxury Cycling Tour Operator in the World 2025. Best Luxury Insider Cycling Experience Company 2026. Official ASO operator.
Current venture
HubSpot + Claude + MCP + Breeze
Federation and rights holder pipeline worth $4.5M+, 150+ AI-enriched accounts, daily AI workflows running on the live portal.
This is our own venture. We use it every day. The point isn't the case study, it's that we eat what we cook.
Want us to look at your CRM?
We'll record a 15-minute video showing exactly where AI could help. Free, no strings.
Built at executive scale
Marcel has worked with the following platforms at executive scale, in production, across global businesses.
If it's on this list, we've built on it. If it's not, we'll work it out.
How we work with you
Three steps. No surprises.
Free AI Playbook
You give us read-only CRM access. We record a personalised 15-minute Loom showing what's working, what isn't, and where AI on HubSpot would actually help. You keep the video. No strings.
Get your free AI PlaybookBuild the system
If it makes sense to work together, we scope and build your HubSpot with AI workflows built in from day one. Fixed scope, fixed price, two weeks.
See implementation optionsCompound it
Once the system is live, we help you run it better. Monthly advisory, new workflows as your business changes, ongoing support. Cancel any time.
Learn about advisory2-day intensive
When you need to move fast.
Map workflows. Prioritise by ROI. Ship a working prototype. Not a deck.
Day 1
Map and diagnose
- —Workflow walkthrough with you and your team
- —Pipeline and CRM audit on your live portal
- —Identify the 3–5 highest-ROI AI opportunities
Day 2
Build and deliver
- —Build one working AI workflow on your HubSpot portal
- —Deliver the roadmap for the rest
- —Walk through both with you in a final session
What you keep: A working AI workflow live in your HubSpot, a written 90-day roadmap, recorded sessions of both days.
From $3,700 AUD. Final price depends on portal complexity.
Book the intensiveQuick maths
Conservative estimates. Real numbers.
20.0 hrs
per week
$3,331
in labour costs
$39,969
first year
This is a rough estimate based on conservative assumptions about how much manual work AI can absorb. Real results depend on your setup. We'll give you a properly modelled number in the playbook.
Want to see the real numbers for your business?
Get the free AI PlaybookQuestions
Prefer to talk first?
Book a strategy call
$349 · 60 minutes · Written action plan in 24 hours
Ready to start?
Want to see what AI can do in your business?
Free AI Playbook. 15 minutes. No pitch. You keep the video.
HubSpot Solutions Provider · 5.0 from 1 review · APAC and North America